Bold Styling for New Sorrento

Friday, 1 August 2014
The all-new third generation Kia Sorento will be unveiled in Korea next month, featuring bold, swept-back exterior styling. 



The new model sports a lower roofline, higher beltline, more muscular stance, rounded shoulders at the rear, and deeply sculpted body surfaces. Together with a larger, more upright ‘tiger-nose’ grille, these design changes raise the aesthetic sophistication of Kia’s best-selling SUV.


The third generation Kia Sorento’s cabin will raise the bar for luxury in its segment, thanks to a modern, wrap-around dashboard, high quality soft-touch materials and a range of advanced on-board technologies. Together, these developments will enhance the ownership experience of the brand’s popular CUV.


Interior styling was led by the brand’s design team in Frankfurt, Germany, which cited the finest modern Swiss watches as a key influence during the design phase. The smoothly-contoured cabin features a higher proportion leather and stitching, as well as Kia’s latest HMI (human-machine interface). A large infotainment screen dominates the center of the dashboard, which employs long, flowing shapes to envelope the driver and front passenger and to emphasize the width and space of the larger cabin.


Styled at Kia’s design studios in Korea, Germany and the USA, the new Kia Sorento will be showcased in Korea at the end of August, and is due to make its world motor show premiere on Thursday 2 October at the 2014 Paris Motor Show. 




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