Kia Motors earns best-ever ranking in 2015 J.D. Power Initial Quality Study

Thursday, 18 June 2015
  • Third straight year of IQS improvement places Kia second among 33 brands
  • Kia Sorento and Soul awarded for highest scores in compact multi-purpose vehicle and midsize SUV segments as five other Kia models rank among top three in their respective categories
  • With nearly 20-percent improvement, Kia owners had fewer issues with their vehicles than nearly all other car and truck brands
(SEOUL) June 18, 2015 – With more units in operation in the U.S. than ever before, Kia Motors reached another historic milestone today when J.D. Power recognized the brand as the second-highest scoring nameplate industry-wide in its 2015 Initial Quality Study (IQS). Kia’s IQS score improved by 20 points over its previous best-ever performance in 2014, vaulting the growing automaker up four positions to second overall among 33 automotive brands and highest among all mass-market nameplates.

Kia’s ascension was powered by segment-leading performances from two of the company’s best-selling vehicles – Soul and Sorento – while the Rio, Optima, Cadenza, Sportage and Sedona (‘Carnival’ in some markets) models all ranked in the top three of their respective categories.

“We believe the J.D. Power report leaves no doubt that Kia builds world-class vehicles, and the results are especially gratifying as the IQS study truly reflects the voice of our customers,” said Michael Sprague, Chief Operating Officer and EVP, Kia Motors America. “Kia’s rise is one of the industry’s greatest success stories and is driven by the hard work of thousands of team members around the world as well as our long-term strategy to concentrate on quality, strengthen the brand and elevate the ownership experience.” 

Kia’s U.S. sales have more than doubled over the last six years as the brand has made significant investments in the market and steadily climbed J.D. Power’s annual IQS rankings. After the Soul was ranked number one in the compact multi-purpose vehicle segment in 2012, Kia broke into the overall top 10 in 2013, with the Soul and Sportage (tie) taking top honours in their respective segments, and then rose to sixth in the industry in 2014.  The company’s $1.1 billion manufacturing facility in West Point, Georgia – Kia Motors Manufacturing Georgia – produces the Sorento and Optima, and achieved its highest-ever quality ranking among plants in North/South America in the 2015 study. Additionally, the Kwangju plant where the Soul is produced ranked number one for the Asia Pacific Region. 

Now in its 29th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments. IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.

About Kia Motors Corporation 
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 2.7 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 150 countries. Kia today has around 48,000 employees worldwide and annual revenues of over US$43 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

For further information, contact:
Kevin Hepworth
General Manager – Media & Corporate Communications
Telephone: (02) 9701 1734
Mobile: 0412 210 313
E-Mail: khepworth@kia.com.au

Alyson MacDonald
Media & Corporate Communications Manager
Telephone: (02) 9701 1768
Mobile:0411 244 676
E-Mail: amacdonald@kia.com.au



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