Official Ferrari Opus

Thursday, 24 March 2011

Ron Walker, the Chairman of the Australian Grand Prix Corporation, has become the first person outside Ferrari to sign the first copy of the sumptuous Official Ferrari Opus which will visit every Grand Prix of the 2011 season to be signed by the most important people in world motorsport before being auctioned at the end of the year for charity.

The Official Ferrari Opus, the most lavish, most valuable history of Ferrari that has ever been produced. It weighs in at 37 kilos and is 50 cm by 50 cm, with 852 pages, 200,000 words and more than 2,000 pictures, many of which were specially commissioned for the Opus or come from Ferrari’s historic records and have never previously been published.

The Opus includes gatefold pictures two metres long and exclusive interviews the motorsport legends that have been part of Ferrari’s unique history.

“Opus is not a book; it's a concerto. A triumphant opera whose score is made up of cars, technology, history and achievements, and whose heroes will live on forever," says Antonio Ghini, Creative Advisor, The Official Ferrari Opus, and Ferrari’s former communication and brand management director. “Opus, like Ferrari, is a unique experience.”

At the Australian Grand Prix the ultimate edition of The Official Ferrari Opus, the Enzo ‘Diamante’ edition, will be on display. Only one copy, priced at $AUD 275,000 including GST will be exclusively available for sale in Australia. Featuring a diamond encrusted Ferrari ‘Prancing Horse’ made with more than 30 carats of diamonds, rated VVS and rare white (F) is mounted on the handcrafted red leather cover; the Opus represents the ultimate history of Ferrari.

To make the experience of owning an Enzo ‘Diamante’ edition truly special, each owner will automatically be a part of an official, exclusive Ferrari draw to win a unique Ferrari F1 car.

The very first copy of The Official Ferrari Opus is travelling the world so that it may be signed by motoring and motorsport legends.

This special copy will tour to several of the grand prix-hosting cities, starting with Melbourne for the opening Grand Prix of the season, and will be signed by many dignitaries along the way to its final destination – Maranello, the home of Ferrari. During the ‘Journey to Maranello’ tour, members of the public will have the opportunity to bid for this one-off Opus in a global auction - with all proceeds going to charity.

In addition to the Enzo 'Diamante' edition of The Official Ferrari Opus, there are three other editions:

Enzo
Available in a limited series of 400, just like the road car it is named after, this is the marquee edition of The Official Ferrari Opus.Also available is a specially designed bookstand by world renowned interior designers Candy & Candy
• $AUD 34,925 including GST

Cavallino Rampante
Limited to just 500 copies worldwide, the Cavallino Rampante edition includes the personal signatures of Ferrari greats, past and present
• $AUD 6,545 including GST

Classic
Limited to 4,100 copies worldwide
• $AUD 3,520 including GST

The content for The Official Ferrari Opus has been gathered from around the world and is much more than a history of the company or a catalogue of its remarkable road and racing cars.

“Ferrari is not just about fast and fabulous cars – it is a global community, the expression of a dream and a synonym for Italian style," says Eszter Karpati, Editor, The Official Ferrari Opus. “In The Official Ferrari Opus we have tried to tell the full story of this fascinating brand in all its complexities while also placing it in new and sometimes unexpected contexts to explore different aspects of its unique appeal.”

The Official Ferrari Opus is available to order from Ferrari dealers in Australia and New Zealand.



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