Sorento kicks winning goal in Carsguide COTY
Tuesday, 8 December 2015
All-new model adds another major award
Kia’s multi-award winning all-new Sorento has added another major award to its resume with outright victory in the highly-competitive Carsguide Car Of The Year.
The Sorento SLi diesel left a stellar field of 10 other finalists in its wake, scoring the only unanimous decision in the 19-year history the Carsguide COTY awards.
“Kia has come on in leaps and bounds in recent years,” Carsguide Editor Richard Blackburn said. “They have lifted their interior design, they have used Australian engineers to tune their suspension for local conditions and their diesel engines are on par with some of the best for refinement.”
Already voted as International SUV of the Year by US publication Road & Travel Magazine and Best New SUV/CUV in the Automobile Journalists Association of Canada awards, the Carsguide COTY award put Sorento into elite company.
“This is an outstanding endorsement of Sorento as a model and of Kia as a brand,” Kia Motors Australia Chief Operating Officer, Damien Meredith said. “It is difficult to overstate just how much this award means to Kia.
“It is another milestone on the brand growth journey that we are on in Australia.”
Carsguide said the Sorento SLi diesel took out the award because it excelled among its direct rivals in terms of value, low running costs and its industry-leading seven-year factory-backed warranty.
Carsguide also pointed out that when the final counting was done, the judges also determined that the Kia stood out among European SUVs costing twice the price.
“The Sorento can hold its own in any company. If you are still put off by the badge on the nose, it’s your loss,” Blackburn said.
The other 10 finalists were: VW Passat, Ford Ranger, Jaguar XE, Mazda CX-3, Audi RS3, Volvo XC90, BMW X1 and Holden Commodore SS-V Redline.
All Kia vehicles in Australia come with an industry leading 7-Year Warranty, 7-Year Capped Price Service program and 7-Year Roadside Assist.
About Kia Motors Corporation
Kia Motors Corporation (www.kia.com) – a maker of quality vehicles for the young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing and assembly operations in five countries which are then sold and serviced through a network of distributors and dealers covering around 180 countries. Kia today has around 49,000 employees worldwide and annual revenues of nearly US$45 billion. It is the major sponsor of the Australian Open and an official automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise" – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.
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