Telstra Launches M8 IT CAN W8

Thursday, 24 March 2011

An alarming 45 per cent of Australians have admitted to texting while driving with 30 per cent of these drivers believing they are capable of doing both, according to the latest Telstra ‘Drive Safe, Phone Safe’ research1 released today.

The study found that the message is not getting through to Australian drivers and the situation is worsening with research revealing a 12 per cent increase in drivers sending text messages compared to January 20102.

The results have prompted Telstra to launch a new national driver safety education program, M8 IT CAN W8, to discourage drivers from the dangerous practice of texting behind the wheel.

Telstra Group Managing Director Kate McKenzie said the campaign’s first goal was to encourage at least 50,000 Australians to commit to break their dangerous texting and driving habits by Fatality Free Friday on May 27.

“Despite the dangers, drivers continue to put themselves, their friends, motorists and other road users at risk at an increasing rate,” Ms McKenzie said.

The initiative is backed by V8 Supercars, with CEO Martin Whitaker saying: “Safe driving on and off the track is a priority for V8 Supercars. We are joining with Telstra to urge V8 fans and the wider community to get behind M8 IT CAN W8 and tell their mates to wait until it’s safe to text.”

To encourage Aussies to spread the word that texting can wait until the driving is over, Telstra is handing out 50,000 thumb bands at V8 events around Australia this year. Australians can also become a ‘Thumb Banned’ ambassador and order their free bands online at M8ITCANW8.com.

V8 Supercar driver, Rick Kelly from Kelly Racing, said most Australians know texting while driving is highly dangerous and illegal.

“While we all want to read our texts as soon as they come in, no text is that important it can’t wait until it’s safe,” Mr Kelly said. “Drivers need to let incoming texts wait and educate their mates not to expect an immediate response if they text when they know you’re driving. Quite simply, your mates can wait.”

The research also found:

41 per cent of drivers believe they are too busy to pull over to send texts, while 24 per cent  say they send texts when driving out of habit
89 per cent said they would be uncomfortable if they were a passenger in a car and the driver was texting while driving
91 per cent admitted they were aware it is illegal to text and drive. This has fallen from 96 per cent in January 2010
83 per cent said they would think twice about texting and driving if a friend or family member was involved in an accident caused by texting while driving. Females (88 per cent ) are more affected than males (77 per cent)

“Collectively, we can encourage Aussies to change their behaviour, and reduce the number of accidents caused by texting when driving,” Ms McKenzie said. “The simple message to all those who are texting and driving is M8 IT CAN W8.”

As part of Telstra’s driver safety program, Australians can participate in an interactive questionnaire at M8ITCANW8.com and take part in the online skills test, ‘The Science of Why’, which demonstrates how the human brain cannot adequately perform two simultaneous tasks.

 



More From Driver Safety

  • Driver Protect Program

    Special Offer-This all new package includes training and 1 year's road side assistance Find out more

  • Driving Simulators

    Our driving simulator allows you to experience the latest in driver training technology Find out more

  • National Seniors Driver Safety Program

    National Seniors are offering a $20 Caltex gift card with every 3 unit course sold Find out more